توضیحات
Harvard Business Review Kindle Edition
As platforms change the nature of talent development, leadere will emerge with the skills to do the right thing, at the right time
Profit and Purpose
FINANCIAL PERFORMANCE SHOULD no longer be the sole
pursuit of the corporation. Companies are being pushed to
consider the interests of all their stakeholders—including
employees, customers, and the community—not just those
of their shareholders. Of course, some leaders have long
embraced the idea of doing well by doing good. But making
that idea a reality has proved challenging
Though rare, companies that have managed to create
both financial and social value do exist: Patagonia and
Grameen Bank are two that come quickly to mind. There’s
no magic to this feat, say Julie Battilana, Anne-Claire
Pache, Metin Sengul, and Marissa Kimsey, who have been
studying social businesses for more than a decade. In
“The Dual-Purpose Playbook” (page 124) they argue that
the organizations that pull this off build a commitment
to creating both kinds of value into their core activities
These businesses have mastered what the authors
call hybrid organizing—an approach that involves setting
and monitoring social and financial goals, structuring the
organization to pursue both, hiring employees who can
embrace them, and managing with both goals in mind. When
the social and the financial come into conflict, managers
must make difficult trade-offs that keep the business on the
two tracks at once. This involves equal measures of creativity
and discipline, aspiration and practicality—which are, after
all, the ingredients of great leadership
فروشگاه فایل فیل استور این افتخار را دارید که اولین مرجع کتاب های انگلیسی به روز در ایران باشد باقیمت های استثنایی
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